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Netflix Hikes Subscription Rates Again In Nigeria Amid Economic Hardship

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Netflix, the American streaming giant, has announced yet another increase in its subscription prices for Nigerian users. This marks the second price hike in 2024, following a similar adjustment in April. According to updates on the company’s website, the new rates represent significant increases across all subscription plans.

As of Wednesday, Netflix’s Premium Plan has risen from N5,000 to N7,000 per month, a substantial 40 percent increase. The Standard Plan, popular among Nigerian viewers, saw a 37.5 percent rise from N4,000 to N5,500. The Basic Plan rate climbed by 21 percent, moving from N2,900 to N3,500, while the Mobile Plan experienced the steepest hike, jumping 83 percent from N1,200 to N2,200.

Despite the substantial increases, Netflix has not provided specific reasons for the latest hike. This development comes 17 months after the company reduced its subscription prices in over 30 countries, including Egypt, Yemen, Jordan, Libya, Iran, Kenya, Croatia, Slovenia, Bulgaria, Nicaragua, Ecuador, Venezuela, Malaysia, Indonesia, Vietnam, Thailand, and the Philippines. The contrast between the reduction in other countries and the increase in Nigeria is stark and raises questions about the company’s pricing strategy in different markets.

Nigerians are currently grappling with severe economic challenges, compounded by a rising cost of living. The inflation rate soared to 34.18 percent in June, forcing companies to adjust their business models to remain profitable. This economic climate has made home entertainment increasingly unaffordable for many households. The Netflix price hikes are a reflection of these broader economic pressures.

In April, Multichoice Nigeria announced an increase in the cost of its DStv and GOtv packages, citing the rising cost of business operations as the rationale behind the price adjustment. These new rates took effect on May 1. The recurring price increases by major entertainment providers highlight the growing financial strain on Nigerian consumers. Netflix’s price changes coincide with the company’s policy of adjusting plans and pricing in response to local market conditions such as taxes and inflation. The streaming giant explained on its website, “As we continue to add more TV shows and movies and introduce new product features, our plans and prices may change. We also may adjust plans and pricing to respond to local market changes, such as changes to local taxes or inflation. If your price is changing,

Netflix will send you an email with details about the price change one month before the billing date on which your price will increase.”

As of the time of this report, it is unclear whether Netflix issued prior notifications to subscribers about the latest price changes. However, the updated prices are already reflected on Netflix’s subscription page. The continuous price increases by major service providers underscore the economic challenges faced by Nigerians, making it increasingly difficult for many to afford entertainment services.

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Health

LIFESTYLE

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LIFESTYLE

Parents have been advised to adopt simple, creative activities to keep toddlers engaged during the summer holidays, as experts warn that boredom and inactivity can affect children’s development and behavior.

The advice follows concerns that many parents struggle to manage toddlers’ high energy and curiosity when schools are closed and outdoor play becomes limited due to harsh weather conditions.

Child development specialists noted that engaging toddlers in playful, home-based activities not only keeps them occupied but also supports their mental, physical and emotional growth during the holiday period.

Among the recommended activities is water play, which involves allowing children to interact with water
using cups, spoons and toys, a method said to improve motor skills and coordination while keeping them cool and entertained.

Experts also noted coloring, storytelling and building blocks as effective ways to boost creativity, focus and imagination, stressing that such activities encourage children to express themselves and gradually improve their attention span.

Other suggested activities include indoor obstacle courses, pretend play, music and dance sessions, as well as simple sorting games, all of which help toddlers develop physical strength, communication abilities and problem-solving skills.

They emphasized that play remains a critical tool for early childhood development, stressing that toddlers learn more effectively through interactive and enjoyable experiences than through formal teaching methods, as it enhances brain development, language acquisition, social skills and creativity.

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Health

LIFESTYLE

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Diaspora Lifestyle

Health and lifestyle experts have urged women to prioritize healthy living and challenge misconceptions surrounding Polycystic Ovary Syndrome, assuring patients that the condition does not prevent them from living fulfilled and productive lives.

The call was made at the Complete 360 Woman Conference themed “Rebirth,” held in Lagos, where stakeholders emphasized the need for greater awareness and intentional self-care among women. At the conference, professionals across health, wellness and personal development sectors converged to address issues affecting women’s well-being and encourage self-rediscovery despite prevailing social and economic pressures.

Delivering the keynote address, Publisher of Exquisite Magazine, Tewa Onasanya, stressed the importance of mental transformation and self-belief, noting that many women unconsciously limit their own growth due to negative internal narratives. Onasanya said many individuals are constrained not by lack of competence or opportunity, but by beliefs that shape their decisions, adding that embracing a mindset of growth is essential to unlocking potential and achieving purpose.

She described “rebirth” as a continuous process, urging women to make daily decisions that prioritize purpose over fear, growth over comfort, and confidence over doubt in their personal and professional
journeys. Convener of the conference and global emotional intelligence coach, Omotola Ade-Onojobi, explained that the initiative was designed to help women reconnect with their purpose and unlock
hidden potential despite financial, emotional and marital challenges.

During a panel session titled “Revitalize Your Health,” nutritionist and Chief Executive Officer of Zeelicious Foods, Winifred Nwania, highlighted the role of balanced diets and healthy routines in managing hormonal conditions, noting that lifestyle choices significantly influence overall well-being.

Also speaking, actress and medical doctor, Annetta Adebusuyi, said women diagnosed with PCOS could still lead complete lives and achieve motherhood, stressing that proper management, accurate information and a positive mindset remain key to overcoming the condition.

#lifestyle #health #pcos #healthy living

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Diaspora

Diaspora Diva – Duckie Thot

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Diaspora Diva Duckie Thot

Duckie Thot has become one of the most recognisable faces in global fashion, admired for her striking beauty and strong presence on international runways. Born Nyadak Thot on October 23, 1995, in Melbourne, she is of South Sudanese heritage and grew up in Australia after her family fled conflict in South Sudan before her birth.

Thot first gained public attention in 2013 when she competed in Australia’s Next Top Model, finishing as one of the top contestants. Al-though the exposure helped launch her career, she initially struggled to secure opportunities in Australia, which she attributed to limit-ed representation for models of colour in the local fashion industry.

Determined to pursue her dream, she later relocated to New York, where her career quickly gained momentum. A breakthrough moment came when she was invited to work with Kanye West, leading to her runway debut at the Yeezy Spring/Summer 2017 show. Since then, she has walked for major fashion houses and featured in campaigns for brands including Fenty Beauty, Balmain and Moschino.

Her profile rose further when she starred as Alice in the 2018 Pirelli Calendar in-spired by Alice’s Adventures in Wonderland. The project, which featured an all-Black cast, celebrated diversity in fashion and helped cement Thot’s reputation as one of the industry’s most influen-tial models.Beyond modelling, Thot has also been vocal about di-versity and inclusion in the beauty and fashion world. Having once struggled to find makeup suited to her skin tone on photo shoots, she now advocates for broader repre-sentation behind the scenes and on the runway, inspiring a new generation of models to see themselves reflected

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