Lifestyle
Netflix Hikes Subscription Rates Again In Nigeria Amid Economic Hardship
Netflix, the American streaming giant, has announced yet another increase in its subscription prices for Nigerian users. This marks the second price hike in 2024, following a similar adjustment in April. According to updates on the company’s website, the new rates represent significant increases across all subscription plans.
As of Wednesday, Netflix’s Premium Plan has risen from N5,000 to N7,000 per month, a substantial 40 percent increase. The Standard Plan, popular among Nigerian viewers, saw a 37.5 percent rise from N4,000 to N5,500. The Basic Plan rate climbed by 21 percent, moving from N2,900 to N3,500, while the Mobile Plan experienced the steepest hike, jumping 83 percent from N1,200 to N2,200.
Despite the substantial increases, Netflix has not provided specific reasons for the latest hike. This development comes 17 months after the company reduced its subscription prices in over 30 countries, including Egypt, Yemen, Jordan, Libya, Iran, Kenya, Croatia, Slovenia, Bulgaria, Nicaragua, Ecuador, Venezuela, Malaysia, Indonesia, Vietnam, Thailand, and the Philippines. The contrast between the reduction in other countries and the increase in Nigeria is stark and raises questions about the company’s pricing strategy in different markets.
Nigerians are currently grappling with severe economic challenges, compounded by a rising cost of living. The inflation rate soared to 34.18 percent in June, forcing companies to adjust their business models to remain profitable. This economic climate has made home entertainment increasingly unaffordable for many households. The Netflix price hikes are a reflection of these broader economic pressures.
In April, Multichoice Nigeria announced an increase in the cost of its DStv and GOtv packages, citing the rising cost of business operations as the rationale behind the price adjustment. These new rates took effect on May 1. The recurring price increases by major entertainment providers highlight the growing financial strain on Nigerian consumers. Netflix’s price changes coincide with the company’s policy of adjusting plans and pricing in response to local market conditions such as taxes and inflation. The streaming giant explained on its website, “As we continue to add more TV shows and movies and introduce new product features, our plans and prices may change. We also may adjust plans and pricing to respond to local market changes, such as changes to local taxes or inflation. If your price is changing,
Netflix will send you an email with details about the price change one month before the billing date on which your price will increase.”
As of the time of this report, it is unclear whether Netflix issued prior notifications to subscribers about the latest price changes. However, the updated prices are already reflected on Netflix’s subscription page. The continuous price increases by major service providers underscore the economic challenges faced by Nigerians, making it increasingly difficult for many to afford entertainment services.
Lifestyle
African Beauty Brands You Should Know

Many African beauty brands are striving to bring the perfect products for each person closer to them, both at home and in the diaspora. These brands celebrate indigenous ingredients and sustainable practices and their names are making waves across the globe. Offering products that blend tradition with innovation, each of them carves its unique space and thrives in it.
These brands are curated without using standard criteria.
Shea Moisture
As a global beauty brand, Shea Moisture has deep African roots. This company was founded in 1991 by Liberians Nyema Tubman and Richelieu Dennis. The establishment of the brand was inspired by Dennis’ grandmother who sold shea butter in Sierra Leone, the brand uses raw shea and other African ingredients to create hair and skincare products tailored for textured hair and melanin-rich skin. They offer skin cleansing products with naturally derived formula and their products are available for adults and children.
Arami Essentials
Founded in Lagos, Nigeria, Arami champions minimalist skincare using raw, natural ingredients like shea butter, coconut oil, and black soap. Their simple yet elegant packaging and effective formulations have earned them a cult following both in Africa and abroad. Arami Essentials was established when the owner, Ore Runsewe, arrived in Nigeria from the UK, where she could not access hair products that suited her.
LIHA Beauty
This is a British-Nigerian beauty brand that focuses on natural, sustainable and ethically sourced ingredients for their products. Merging Yoruba tradition with British chic, LIHA Beauty was created by friends Liha Okunniwa and Abi Oyepitan. They utilize ingredients like raw shea butter, coconut oil, and tuberose to produce top products. LIHA Beauty celebrates African wellness with a modern twist.
Nubian Heritage
Known for its use of culturally authentic ingredients like frankincense, myrrh, and African black soap, Nubian Heritage is beloved for fusing ancient beauty recipes with contemporary science to create nourishing body care products. Nubian Heritage is inspired by African healing traditions. Here, they use organic ingredients to revitalize the skin and hair of their customers.
Skin Gourmet
This Accra-based brand creates 100% natural, edible skincare using raw ingredients sourced directly from Ghanaian farmers. With products like baobab oil and cocoa butter scrubs, Skin Gourmet is redefining luxury with authenticity and sustainability at its core. They use meticulous methods to craft their products which are free from preservatives.
These brands are redefining beauty like never before. Using natural ingredients, effective formulations and appealing packaging, they are telling African stories in their own way. Also, in the little way they can, they are empowering local communities, and showing the world the richness of the continent’s natural and cultural resources.
Lifestyle
Wizkid and Ayra Starr Face Backlash Over ‘Gimme Dat’ Lyrics Referencing ‘Diallo’

Wizkid and Ayra Starr Face Backlash Over ‘Gimme Dat’ Lyrics Referencing ‘Diallo’
Nigerian music stars Wizkid and Ayra Starr are under scrutiny following the release of their latest collaboration, “Gimme Dat.” The track has sparked controversy due to its chorus, which repeatedly mentions the name “Diallo” in a romantic context. Some listeners interpret this as a reference to Amadou Diallo, a 23-year-old Guinean immigrant fatally shot by New York City police in 1999.
The contentious lyrics—“Diallo, Diallo / If I give you my love, oh / Make you no disappoint, oh…”—have been deemed by some as insensitive, suggesting they trivialize a significant historical tragedy.
Following the song’s release, Ayra Starr promoted the accompanying music video on X (formerly Twitter), sharing a snapshot and inviting fans to watch. However, the post quickly attracted criticism. A user, @Catchoris, expressed disapproval in a tweet that has since garnered over 2.5 million impressions:
“Ayra Starr & Wizkid are so ignorant. Wyclef sang ‘Diallo’ about the US police killing an unarmed African in 2000. 25 years later, 2 African stars turn that sad tune about police brutality into a stupid song about sex, repeatedly calling the murdered man’s name in the silly chorus.”
While some fans echoed these sentiments, accusing the artists of cultural insensitivity, others offered a different perspective. User @menlotanna argued:
“I get your point but you’re wrong bro. Ayra’s song samples Wyclef Jean’s ft Mary J. Blige ‘911’ which is actually a love song. And the ‘Diallo’ in Ayra’s chorus doesn’t reference the song you’re referring to because the notes in these songs are totally different.”
Indeed, “Gimme Dat” samples Wyclef Jean and Mary J. Blige’s 2000 hit “911,” a song depicting star-crossed lovers entangled in drama, with the male narrator evading police while the female narrator expresses concern. The original “911” does not reference Amadou Diallo. However, Wyclef Jean did release a separate track titled “Diallo,” directly addressing the 1999 police shooting of Amadou Diallo and criticizing systemic racism and police brutality.(en.wikipedia.org, en.wikipedia.org)
The confusion may stem from the similarity in names and Wyclef Jean’s involvement in both songs. While “911” is a romantic narrative, “Diallo” serves as a protest song memorializing Amadou Diallo’s tragic death.
As debates continue, neither Wizkid nor Ayra Starr have publicly addressed the controversy. Meanwhile, “Gimme Dat” has achieved commercial success, amassing over 1 million Spotify streams within 12 hours of its release. The song’s popularity underscores the global reach of Afrobeats, even as discussions about cultural sensitivity and artistic responsibility persist.(Inside Port Harcourt)
Lifestyle
Diaspora Watch – Vol. 42
Dive into the 42nd Edition of Diaspora Watch!
Explore the intersection of global politics, entertainment, and lifestyle with our latest edition.
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The big question on everyone’s mind is Trump’s Tariffs: A Threat to American Jobs or a Boost to Automation? Meanwhile, sports fans will be thrilled to know that Cristiano Ronaldo is making his Hollywood debut with an action-packed film studio venture.
In a heartwarming story, a Nigerian nurse who had been working in the US has made the bold decision to return home in search of a more fulfilling life.
This edition also shines a spotlight on Nigeria’s Diaspora Commission Chairman, who has been honoured in Saudi Arabia for his outstanding contributions.
Other highlights include an in-depth analysis of the US-China trade war, which has intensified with Trump slapping a 104% tariff on Chinese goods.
You won’t want to miss the Diaspora Watch editorial on the need for ambassadors, followed by a report on the Nigerian government’s commencement of screening for ambassadors.
In sports, Aston Villa is hoping to lure Ademola Lookman with Champions League qualification. The back page is dedicated to this exciting development.
Grab your copy of the 42nd edition of Diaspora Watch today and stay up-to-date on all the latest news and trends.
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